ABOUT ME

  • Freelance specialty content & website writer
  • Fitness & Wellness subject matter expert
  • ACE-certified Level-4 Personal Trainer

I’M GWENN, AND I STARTED HERE . . .

From fitness to corporate fitness to words …

Born and raised in San Francisco, an active family life was a constant in a multicultural city. Drenched in dance until my mid-20s, I committed myself to a healthy path while inspiring others. I jumped into studies in exercise science, anatomy, and physical fitness. I was hooked — big-time.

I earned two ACE* certifications in Group Fitness and Personal Training. Working as an executive assistant by day, I coached nights to build my clientele. To market my services, I started a wellness newsletter called the FitGram. Somehow it landed in government offices in my city. The gram became my first paid writing gig. Referrals grew. Contracts grew.

(*American Council on Exercise)

An international leasing corporation hired me as their personal trainer for their corporate fitness program. Followed by San Francisco State University contracting me to lead their group fitness classes (for faculty). The former contract lasted six years. These two gigs, from top-level organizations, strengthened the value I brought as a personal trainer.  

Since contracts end, I insured myself with a Plan B to catch me if I fell. Still coaching evenings, I took on management of an online fitness accessories store. It was colossal. It entailed website content, product descriptions, and order processing. The daily routine demanded fantastic training that led me into the next decade. Who knew?

Writing web content opened the circle for diverse freelance writing opportunities. Very few writers cover multiple writing styles.

image of Gwenn at bookcase at Allyson's summer2026

…Sad endings deliver brighter beginnings 

After five years, the S.F. Bay Area outpriced my income. No surprise. I relocated to the Sacramento region where I opened a yoga-fitness studio. Motivation was red hot to add three more certifications to better serve and cultivate a new clientele. It worked. The timing was ripe.

If you’re wondering … my FitGrams still thrive. (Never quit a good thing.)

…Today

Health and fitness is a wide-open, significant field for qualified, specialty writing. I’m proud that it has stretched me to influential brand publications such as Fit & Well, Eat This Not That, and others.

I’m ready for more.

Perhaps I can help YOU.

View some of my work here →

CREDENTIALS & MEMBERSHIPS ↓

Gwenn Jones ACE-certified Personal Fitness Trainer badge - California for freelance content writer bio page
Personal Trainer
American Council on Exercise (ACE)
YogaFit logo certification for instructor, Gwenn Jones California for freelance content writer bio page
YogaFit Worldwide
ACE certificate for freelance content writer bio page
Functional Training Specialist (ACE)
US Registry of Exercise Professionals logo for freelance content writer bio page
US Registry of Exercise Professionals
NCCA fitness accreditation badge for freelance content writer bio page
National Commission for Certifying Agencies
Mind-Body Specialist certificate for freelance content writer bio page
Mind-Body Specialist (ACE)

INDUSTRY EXPERIENCE

  • Health | Wellness | Yoga
  • Personal Training
  • Senior & Assisted Living
  • Cosmetology | Skin Care
  • Winemaking
  • Women’s Fitness
  • Private Investigations
  • Maritime Container Leasing
  • Apparel (retail)
  • Community Television Production
  • Property Management
  • Mental Wellness
  • Website Edit & Design
  • E-commerce
  • Dentistry
  • Corporate Fitness

Every day wellness writers and credentialed fitness trainers advance the power of health. It’s in our blood. We organize, present, and clarify vigorous education in Lifestyle, in Practice, and in Meaningful Words with explosive enthusiasm. Coaching a physical fitness practice results in brighter minds and greater body function for all. With gratitude, lives are bettered.

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