COMPANY BLOGS ARE STILL EFFECTIVE
BUT THE TRADITIONAL . . . IS GONE
Because marketing strategies and search have changed.
I'll help you stay on top.
Because marketing strategies and search have changed.
Expect your blogs and websites will need restructuring in 2026
What’s still true. Viewers landing on an informational blogs are looking for:
- Authoritative information easily seen in the top-of-fold AI section
- News and clarity on industry trends
- Transparent, updated descriptions of your products or services
- Trusted advice or tips for answers to questions
Providing these key points in your company blog is crucial to establishing a positive reader/client rapport.
Double up: AI values repurposed blog content on your social media platform (with cross-linking, always)
What’s new and paramount to stay ranked and improve rank? GEO (Generative Engine Optimization) is not to be underestimated:
- Blogs, articles and website content need in-depth, tailored, expert content
- Blog content needs to address specific search questions (and answers) for AI crawlers to cite your topic(s)
- Well-researched content based on user questions should be a constant to signal your credible authority
- Consistent supervision of your essential pages or topics to stay current
- AND a watchdog to monitor your competition’s rank and citing
“You can’t build an audience by publishing once a month or once a week anymore.” —Joe Pulizzi, founder of the Content Marketing Institute
Full article from Forbes.com/Advisor on Content Marketing: The Ultimate Guide For 2026” →
Traditional SEO is still important, but GEO content now rules.
Read what Forbes Advisor says for 2026 marketing strategies:
Empower specified creators in roles for consistent blogs, newsletters, podcasts, etc. Your creator should have:
- expert knowledge in a topic
- genuine curiosity
- human storytelling ability
- reliable consistency and communication
Remember, it’s still the writing that breaks the news!